Team CWF prepares for the CWF100 at Bowman Gray Stadium
May 8, 2007
Ryan Robertson and the Carolina Wood Floors team have been trying (amongst the raindrops) to get as much seat time as possible this season, racing at their home track, Friendship Motor Speedway, as well as Bowman Gray Stadium and recently at Caraway. "The more exposure we get to different teams, tracks, and conditions, the better it makes us", said Mike Robertson, the team's owner, "and the better exposure it is for our sponsors, too".
The team's primary sponsor, Carolina Wood Floors, is the title sponsor of the race this Saturday night at the famed Bowman Gray Stadium in Winston-Salem, which is expected to have a capacity crowd this weekend. "We're very excited about all that will be going on that night", said Michelle Soyars of MediaFit, the team's marketing agency. "The team will be on hand signing autographs and selling t-shirts, and we have some special promotions that we will run during the evening. It should be a lot of fun."
The team has been the beneficiary of quite a bit of media exposure from their other main sponsor, WCWG CW20 television, who has also been heavily promoting the event that night.